Anchor Intelligence To Audit Click Fraud

posted by  hjwin (10)  13 months ago (feeds.feedburner.com)

Palo Alto based Anchor Intelligence, which was called FraudWall until last week, may be part of the long term solution to the click fraud problem that plagues the big cost-per-click advertising networks (Google, Yahoo, Microsoft in particular). Click fraud has been around as long as CPC marketing was first introduced by GoTo in 1998 (GoTo renamed [...]