A perennial issue for colleges and universities is attracting, and retaining, students. There is a trend for students to act like consumers, and be more demanding of institutions, and more critical of services that they receive. And let's face it, that trend is only going to grow!

Perhaps that's just one of the reasons why there is a growing trend for institutions to adopt Customer Relationship Management (CRM) systems - 12 months ago, Kable were predicting that CRM