design as a competitive advantage

posted by  hjwin (10)  13 months ago (blogs.msdn.com)

Design has essentially become one of the key competitive advantages of the killer apps of Web 2.0. Why has design become so important - all of a sudden? Or was it always important? Scott Berkun once said that the best user interface is "no" user interface. The thinking here is that the user should not realize that he/she is working in accordance with some user interface. The user interface sh