Microsoft Changes Video Ad Tactic

posted by  david (61)  11 months ago (www.topix.net)

Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.

Instead of forcing MSN Video visitors to watch an ad before every clip, Microsoft now shows one ad before their first video selection. The next ad appears after at least three minutes of viewing _ and it won't interrupt a video midstream.

The change is part of an MSN Video site redesign that went live in the U.S. Wednesday. In a statement, Microsoft said the new tactic lets people channel surf without being interrupted by a commercial every time. Read