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Monitoring the Buzz

Cameron Olthuis offers a good list of things to monitor to track the buzz going on regarding your brand.

  1. Company name
  2. Company URL
  3. Public facing figures
  4. Product names
  5. Product URLs
  6. The industry “hang outs”
  7. Employee activity/blogs
  8. Conversations
  9. Brand image
  10. Competitors

And then





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